The adoption rate is the rate at which the new technology will become adopted by the marketplace. You will have to provide an adoption rate for each year in a ten year horizon. If the technology has only a three year economic life you would set the adoption rate to zero for years four through ten.
Click on the Concept Stage in the DecisionCrafter NPD.xls menu. The data input cells for the adoption rate have been reproduced below. You may also use the A-T-A-R model to help you estimate the adoption rates for each year.
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|Adoption rate checklist|