Sales Plan

Sales Targets Checklist

Using the data developed in the Pricing Strategy and Sales Plan sections above you will now enter the projected sales volumes, unit prices, and sales commission rates (if appropriate) into the appropriate ranges of the FULL PRODUCTION Worksheet in the computer analysis model.

Goto the Full Production Stage in the DecisionCrafter NPD.xls menu. Click on Sales and variable production costs. This will take you to the Commercialization Stage menu. Click on YEAR 1 in the Prototype stage menu. The sales volume and unit prices for a single year of the Commercialization stage are shown below. Data input cells have been shaded to help you identify them.

Remember that the Pre-production stage has already used some the ranges. Be sure to select the range that corresponds to the first year of full production. For example if full production begins in the second year of the plan then go to the range YEAR 2 SALES. Check to see if the year shown in the spreadsheet corresponds with the full production date you specified in the Question 1 of the Pricing Strategy section.

Complete the appropriate Worksheet ranges for the remaining years of the commercialization plan.

Links to more information about this topic
Product pricing
Marketing issues