New Product Development 

Successful products do not happen by accident. They require a properly planned and well-executed strategy. This resource site is specifically designed to help you take your new product idea from the concept stage to commercialization.

The site is designed around the four phases of the new product development process. The four stages of New Product Development (NPD) are:

  1. Environmental scan and strategic direction
  2. Proof-of-Concept
  3. Pre-production
  4. Commercialization

Which stage you begin with will depend upon which stage of the process your product is currently in. For example, if your product is at the Pre-production stage you might want to begin with Stage 3. We recommend that you review Introduction to New Product Development before attempting any of the other phases. This introduction provides a comprehensive overview of the new product development process, and will help you to focus as to where you are in the process, and what your next steps should be.

The resource site makes use of a number of tools designed to help you deal with the problems that you will encounter in each stage. These tools include Internet based checklists and information links, and a the DecisionCrafter analysis software model. Each of these tools is described in the Technology Used section.

You may enter the resource site from either the checklists and information base located on the Internet site or the DecisionCrafter software. The choice is up to you. If you want to work from the DecisionCrafter software click the DC icon above and follow the links to the DecisionCrafter tutorials . The DecisionCrafter software is linked back to the information base, so you can automatically return to the information base when you need it.

We recommend that before beginning to use the resource site you review the following information.

This information will help you to develop a personalized study plan custom tailored to you specific needs.